BRAND STORY

Starting a fashion brand was never something I imagined for myself.

I thought my path looked very different, having studied Psychology at university with the intention of becoming a psychologist. But after graduating, I realised my passion for it wasn’t there in the way I thought it would be. For a while, I felt a little lost, unsure of what I wanted next.

So I did what everyone else my age seemed to be doing, I packed up my life and moved halfway across the world to Australia.

That's where everything seemed to shift.

Living in Sydney, I became immersed in a slower way of life. I fell in love with calmer mornings, intentional routines, and unhurried evenings, a rhythm that felt so different from the constant pace and hustle of London.

At the same time, I unexpectedly found myself becoming involved in Sydney’s fashion scene. I even had the opportunity to attend Sydney Fashion Week two years in a row which felt crazy exciting! The more I was exposed to it, the more something clicked. I discovered a genuine love for creativity, storytelling, and being part of the journey of building a brand.

For the first time in a long time, I felt excited by something.

So when the time came to leave Australia and return home, I knew I wanted to bring that perspective back with me, not only the slower way of living I had grown to love, but also a new sense of direction.